When starting a brand, there are a lot of very important things you need to know before getting into the thick of things. You may think you have it all down because you have a cool product with some sort of demand and a few decent connections, but that ain't even the half of it. While there is a lot of advice out there on how to make it, do you know the things you need to avoid?
When talking to brands that have already been through the ups and downs, knowing their mistakes and setbacks is probably more important than knowing their successes. Learning from mistakes has helped these brands become some of our favorites, so if you don't want to eff up when you're ready to roll out, check out 10 Things To Avoid When You're Starting A Brand.
Too Big Of Sales
Manufacturing Problems
Lacking Patience
Designing For Trends
Michael Kuhle, Epaulet
"The biggest mistake that I've made is designing for someone outside of my customer base. As much as I might personally admire really directional and off-kilter designs, our customers ultimately come to us for things which are modern, versatile, and classic. When I've tried to make things which are too trendy and expensive, they've generally flopped. That's not what guys want from our brand.