The last news we heard about James Franco was that he's going to make a "homo-sex-art -film" and that he has a new column for Playboy. Between being a grad student, actor, director, writer, and artist, we wonder how he's got time to shoot a campaign for Seven For All Mankind.

Franco's goal was to combine old and new Hollywood. He says, “The whole aesthetic approach of the campaign is based on the eternal hipness of the clothes...We can do a meditation on old and new Hollywood at the same time because of the way the clothes fit into all eras.”