Rob Dyrdek expands his empire by diving into the eyewear business. The multiple MTV-show host, along with partners Jerome Mage and Pete Fox are launching a new sunglasses line called IVI (eye-vee). Sporting the much sought after Carl Zeiss Lenses, the shades come in a variety of profiles that combine inspiration of both skate and high fashion. One look at the details and you'll notice they weren't messing around with low quality materials. Visit the IVI website to purchase these shades which range from $130 to $190. [thedenimguy]