Just how you can customize your own sneakers, the good folks at G-Star launched RAW Tailored Atelier, a tailored service that allows you to customize your G-Star 3301 jeans. While you wait, a professional tailor will hand finish the denim, you have the ability to choose your own rivets and buttons and add a personalized label on the inside, resulting in a one of kind personalized denim.

First introduced in Amsterdam, the atelier service is currently offered in G-Star stores in Hong Kong, Osaka and Sydney. U.S. customers will have to wait until next year. Check out the craftsmanship and process in the video below.


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