One of New York's coolest men's shops, Nepenthes is the company under which esoteric brands like Needles, Engineered Garments, and South 2 West 8 operate. Recently, in order to show off some of the store's gear as well as highlight photographic talent, they began doing a series of editorials at the website Nepenthes NY Presents, with each editorial telling a different story.

This new iteration, shot by photographer Ryan Kibler, is titled "Aaron," and is split into four parts. Each part will contain merchandise from the shop's Spring/Summer 2012 offerings. In this edition, we're feeling the Engineered Garments Workaday floral shirt, and the blazer from the Rebuild by Needles collection, which was a fashioned from a former M-65 jacket. [Nepenthes NY Presents]

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