With what started out as a Canada-based online publication with a goal to showcase growing brands grew to something much larger. In August 2011 they opened the Free/Man online shop. That emphasis on growing brands that make great products carried over into the shop, offering exclusive items from companies like Strawfoot Handmade, Southern Field Industries, Viberg, and Heritage Research. They also sponsor an annual pop-up market, Gentlemen's Reserve.

Add These to Your Cart: 
Heritage Research Green Longline Parka, $275
Southern Field Industries Turqoise Waxed Tote, $212
Viberg Two Tone Suede Old Oxford, $595

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