Paul Rand

Born in Brooklyn in 1914, Rand attended art school in New York City at both Pratt Institute and Parsons School of Design. Despite this formal training Rand found these institutes not stimulating and ultimately taught himself design, studying the works of A.M. Cassandre and Lazlo Moholy-Nagy through European magazines. Although, Rand began his career designing covers for Direction magazine, his most notable contributions to the field of Graphic Design have been his corporate work for companies like IBM, ABC, UPS and Westinghouse. [Paul Rand]