Herb Lubalin

Herb Lubalin is arguably the grandfather of typography (although he disputed this classification, opting for the term "typographics" – creating graphics through the use of type). Lubalin worked as an Art Director for most of his career (designing for Eros, Fact, Avant Guarde and U&Lc) he was named Art Director of the Year in 1962 by the National Society of Art Directors. But, despite this, Lubalin's typography has always been the crowning glory of his portfolio – influencing the way people saw letter forms and words, by adding movement and transforming text into pictures and meaningful messages. [AIGA]