If you’ve been under a boulder the past two days, you probably missed Kanye West tweeting a novel-worthy rant on his fashion career path. During the series of tweets, he mentioned creating a design company, DONDA, with “a goal to make products and experiences that people can afford.” Well, while everyone was trying to grasp what this company would eventually be like, Jimmy Kimmel took on the initiative and created a commercial for it. Check out the video above.


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