The North Face 

The North Face is one of the few winter brands that's also a household name. Seriously, your grandma knows what it is. The outdoors have never seen a brand as universally cool from the streets to the slopes. And for a brand that's been around for 45 years, they stick with the staples that got them to where they are, adding in new technology and innovative designs to keep them on top, while doing strategic collaborations with cool brands like Supreme, and nobody's complaining about that. 

Denali Hoodie, $180 

Etip Glove, $40 

McMurdo Parka, $300