2. J$ "King of NY"

Released: 2003

Initially produced as a collaboration with filmmaker Joe Chan. No two seasons of King of NY are alike, due to different printing processes and colorups.

YOU AUGHTA KNOW:
The original idea for the company logo was just a money sign ($). Jamie Story realized that if he added a J before it, then it would also be his initials. So he figured, "Why the hell not?"