24. Premium Streetwear

For so long, the streets popularized aspirational brands that fronted like they were too good for the hood. Then along came premium brands like A Bathing Ape and Ice Cream, which flaunted their affiliation with cut, color, and pattern choices, as well as relationships with rappers like Pharrell, Clipse, and Lil Wayne—and suddenly it was all good in the hood. (Until inferior biters got out of control, anyway.)

BAPE, Ice Cream, Billionaire Boys Club, Swagger, OriginalFake

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