99. Livestrong Bracelets

What started off as a simple fundraising idea for the Lance Armstrong Foundation became a global phenomenon by the end of 2004. Nike and Armstrong set their goal at $25 million, only to blow past it within months. The $1 yellow rubber bracelets have been seen on the wrists of everyone from politicians to rappers to frat boys, selling over 70 million to date. At least the total lameness of rocking one is for a good cause, yeah?

LEADERS OF THE PACK:
Nike, Lance Armstrong