Prada Flagship Store

575 Broadway (at Prince St.), SoHo
Rem Koolhaas.
2001

High fashion went techno when Dutch modernist Rem Koolhaas designed the 23,000 sq ft SoHo flagship store, giving new occupancy to an address formerly listed as the Guggenheim SoHo. The interior of the store features a sloping wave made of a zebrawood cut-out, dipping and rising throughout the various floors. Probably the coolest feature of the store, aside from Prada’s forward-thinking sportswear, of course, are the dressing rooms downstairs, which appear translucent …until, with the touch of a button, the glass doors made with SGG's Priva-Lite technology become opaque when an electric current through the film is cut off. Only in high fashion.

image via dontworrydesignishere