When a brand takes true pride in the product they make, how can we as consumers not respect the product? Vertical Online put together a neat video for San Francisco-made denim Tellason on the quality materials used for each pair of denim, their process, the love for their city, and why raw denim is so important to our culture. Owners Tony Patella and Pete Searson know what the fuck they're talking about and they certainly know what they're doing when it comes to making quality denim in what they call "Ground Zero for the denim culture".

Check out the video to get the lowdown on some of, if not the, best denim offered in this day and age.

[Vertical Online]