Japanese retailer Beams is celebrating its 35th Anniversary in a myriad of ways, one of which is the collaboration with watchmaker Timex.

The Retro Camper comes in a black or white dial with two canvas NATO straps which the kids all over the Internet seem to like. There's a Beams logo placement on the dial and the "7" has been replaced with a "35." It'll have you going "huh?" once in a while, but the cool quirk is worth it.

These are set to drop on September 2011.