This feature appears in Complex's August/September 2011 issue.

Brother and sister duo David and Kelly Hamilton of Hamilton Shirts discuss the ins and outs of owning the perfect button-down shirt
"Most of us buy shirts off the rack, but if you invest in a shirt that’s custom-made, you can add detailing and get a perfect fit. Bespoke tailoring, a step beyond the more usual 'made to measure' refers to a garment that is customized from start to finish. In this case, bespoke means a shirt that will make you feel and look better than anyone in your crew (or workplace). 

Every young man should own a custom shirt,” says Kelly. “It’s the center of a wardrobe. You have your favorite jeans, and hopefully some kind of blazer, but a great fitting shirt is the critical part of a wardrobe.” 

(Photography by Brad Bridgers)