9. Humberto Leon

Chinese-Peruvian, Co-Founder: Opening Ceremony Humberto and his partner Carol Lim run a colorful ship at Opening Ceremony. In addition to a burgeoning in-house line and collaborations with everyone from Pendleton to Chloe Sevigny, the store is also the spot to find designers like Patrik Ervell and Band of Outsiders. Humberto’s wild style definitely reflects his brand: bright but never gaudy.

(Photo: William Yan)