Design firms, Art Directors, and students continually create "Proof of Concept" ideas, visual explorations that they hope will get picked up. Art Director Matt Carvalho came up with this sequencing concept for Nike SB, an attempt to use Facebook and Twitter as a way to "Shred the Internet". Ads are always a bummer, but this looks pretty cool, as long as they tone down a bit of the "RAD!"-skate language. Check out the full description at the link, or click on the above thumbnails to see the visuals. [Behance Network]
