7. Celebrity: David Hasselhoff
Clothing line: Malibu Dave
Launch date: 2006
Fail date: 2006
Reasons for the fail: The Hoff was so psyched that fans were rocking his “Don’t Hassel The Hoff” T-shirts, he decided to expand to a full line of surfing attire called Malibu Dave. We think the Hoff was too inebriated to realize people were rocking the shirts in irony. So we hereby declare hipsters to blame for the immediate demise of Malibu Dave. And for cancer. Also, lupus. And bedbugs.