9. Celebrity: Beanie Sigel
Clothing line: State Property
Launch date: 2002
Fail date: 2006
Reasons for the fail: State Property was a huge priority for parent label Rocawear—their first ad campaign was shot in Paris and featured Victoria Beckham, of all people—and it was succesful even after Beanie was jailed on felony weapons charges. But when the feud between Jay and Dame exploded, State Property got stuck with the wack parent and paid the ultimate price. That said, please don't harm us Mr. Sigel.

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