Nigerian attacker Kelechi Iheanacho (C) vies during an international friendly football match between Nigeria and DR Congo at the Adokiye Amiesimaka Stadium in Port Harcourt, on May 28, 2018. - Nigeria played against DR Congo as part of their build-up for the FIFA World Cup in Russia next month. (Photo by PIUS UTOMI EKPEI / AFP) (Photo credit should read PIUS UTOMI EKPEI/AFP/Getty Images)
After another long four year wait, the World Cup is underway with 32 teams vying to bring home some hardware to their respective countries. Besides the Olympics, the World Cup is, without a doubt, the biggest sporting event in the world. Although the United States shockingly failed to qualify, there are still reasons to plop yourself on the couch to watch the world’s greatest tournament.
Iceland enters as a Cinderella after qualifying as the smallest nation by population to ever make the World Cup. Two of the greatest players of all-time in Messi and Ronaldo are still searching for their first title. But since it's never just about the game itself, we're here to offer up our sartorial critique and rank the best uniforms—aka kits in the world of soccer.
Nike and Adidas dominated the field, sponsoring most of the teams in the tournament. Adidas took the route of issuing retro kits for most of it powerhouses squads, including the past two World Cup winners in Spain and Germany. In addition to its popular and traditional sponsors like Brazil, France and Portugal, Nike took everyone’s breath away with their design of Nigeria’s kits. The 1994 Nigerian tribute kits instantly became the hottest World Cup swag on the market, selling out worldwide in 15 minutes.
While there are plenty of stylish kits, there are also plenty of flops. With that being said, here the best kits in the 2018 World Cup ranked from No. 32 to 1.
Saudi Arabia
Well, the saying is “if you look good, you play good.” That must work both ways because Saudi Arabia might be the worst team in the tournament as it got demolished by an average Russia team 5-0 in the World Cup opener on Thursday. These all-green kits are awful.
Costa Rica
Sometimes simple works. This is not one of those times. There are too many red uniforms in the tournament to be this basic.
🇵🇦 The shirt that you will keep forever.
Presenting the New Balance @fepafut Home Jersey. #SomosLaSele #NBFootball pic.twitter.com/eUhpKuDqec
— New Balance Football (@NBFootball) April 6, 2018
Didn’t we just see these? Panama gets a small pass because this is its first time the small Central American country is World Cup bound but New Balance takes the L here for copy and pasting.
Tunisia
I’m pretty sure most people haven’t heard of Uhlsport before and for good reason, these kits are trash. No touch of creativity and the patten down the side of the shirt is a bit forced.
Iran
Adidas didn’t look out for its lower-tier teams. They pretty much just sent Iran the generic template. Iran has to wear these and can’t even show off the cleats they were sent after Nike recently banned them from wearing its footwear.
Morocco
Yea, it’s a no from me, dog. That specific shade of green mixed with red is an eye sore in addition to a basic Adidas design.
Serbia
Are you seeing a trend yet? Too many red jerseys that lack creativity.
Switzerland
These kits are almost identical to Serbia’s. Whack.
Poland
Robert Lewandowski deserves better.
Denmark
Kudos to Denmark for having something on the kits that distinguishes them from other red ones but the pattern still isn’t appealing.
Egypt
These kits are not horrible, we’ve just seen the concept before.
Sweden
Swedish kits or off-brand Brazil kits? The concept needs some tweaking to create its own identity.
South Korea
These uniforms aren’t that much different from Egypt but the decision to keep the shirt all red with no black trim on the collar from Nike makes them look a bit better.
Australia
Not a fan of the all-yellow, human highlight look here but the shoulder design is solid.
Uruguay
The light splash of blue on the collar fits nicely with all white kits. It’s a minor detail but the font of the numbers adds a nice touch as well.
Des maillots, « stylisés et contemporains » selon le directeur de création de Puma.
👉🏿https://t.co/xDN2EjqSSG pic.twitter.com/9lvp5vwtJk
— Senegal Football🇸🇳 (@SenegalFootball) March 19, 2018
The color scheme and design of the shirt is average but that design of lion’s face (because the lion is the team's mascot) in the middle of the jersey is dope. That's how it separates itself from the ordinary kits. Also appropriate that Puma is the sponsor.
England
It’s a classic and traditional look for England, but why are its training kits better than its game kits? The training kits are top 10 worthy. Take a look for yourselves:
This training kit has been sold out for like forever... And you can see why. @nikestore @England will I ever get a chance to purchase this top? Thanks 😁 pic.twitter.com/sOpbShdcO3
— Steven Jones (@S_Jones_91) June 9, 2018
Iceland
It’s Iceland’s first trip to the World Cup and the team is going in style. You can never go wrong with red, white, and blue. These are fresh kits.
Mexico
Green is a hard color to work with for kits but these are definitely appealing to the eye. One of the Adidas’ better kits in the tournament.
Japan
These kits deserve plenty of praise. The dark-blue Japanese kits actually pay homage to traditional samurai gear and that’s just awesome.
Peru
Who said sashes were only for prom night and beauty pageants? Peru is in the World Cup for the first time since 1982 and it will proudly sport these beauties in Group C. Please give a round of applause to Umbro for making some heat for the Peruvians.
Russia
The host country is one of a few who are donning retro uniforms made by Adidas. This one pays tribute to the 1988 Soviet Union squad that captured gold in the Olympics. The traditional theme gives the kits a little kick.
Colombia
These kits pay tribute to the 1990 Colombia team. They have a lot going on with the vibrant colors and design but it works.
Belgium
Argyle is usually a no-no on sports uniforms. North Carolina basketball made it work and so did this year’s Belgium kits, which pay tribute to its 1984 squad.
Germany
The defending World Cup champs are honoring their 1990 team, which also brought home the World Cup, with a more modern version. They might be the cleanest white kits in the tournament.
France
France rarely disappoints when it comes to World Cup kits. The mix of blues is on point and the design of the sleeves puts the cherry on top.
Portugal
You know Nike wasn’t going to let one of its biggest stars in Cristiano Ronaldo down. The gold on all-red look is fantastic.
Croatia
Croatia is one of the few countries with kits that resemble their flag’s pattern in addition to color. The checkerboard pattern is an excellent touch and deserves your respect.
Spain
Spain’s kits scream throwback when you first glance at them. The kits are honoring Spain’s 1984 team but they’re definitely an upgrade from the old school version.
Argentina
You don’t mess with these classics. The light blue vertical lines on the white shirt remind us of Yankees pinstripes. Argentina has rocked this style since the early 1900s. Do. Not. Change. A. Thing.
Brazil
We repeat: You don’t mess with the classics.
Nigeria
There’s really no debate with this one. Nike blessed Nigeria with the best kits of the tournament and one of the best kits of all time. The kits sold out worldwide in 15 minutes. Nigeria isn’t one of the more popular teams in the tournament so that should tell you enough. In the category of swag, Nigeria is the World Cup champions.