Starting in the 2024-25 season, Fanatics will replace Adidas as the official on-ice uniform outfitter for the NHL after signing a 10-year agreement.
Though this marks the first time Fanatics branding will appear on players’ uniforms in professional sports, Fanatics, in partnership with Nike, has helped make MLB jerseys since 2017.
Fanatics will continue to make NHL apparel such as replica jerseys which it has also produced since 2017.
“This expansion of our partnership with Fanatics is a reflection of our shared commitment to innovation, performance, and serving our players and fans,” NHL commissioner Gary Bettman said. “Fanatics is a sports industry market leader and with its proven track-record in e-commerce and retail operations, licensed fan merchandise and performance gear, our players and fans should look forward to what Fanatics will bring to the best uniforms in all of sports.”
Previously, Adidas had signed a seven-year agreement in 2017 and will finish its tenure with the conclusion of the 2023-24 NHL season. ESPN had originally reported that Adidas wouldn’t seek a renewal of the contract in July 2022.
Doug Mack, CEO of Fanatics Commerce, assured fans that the company won’t make major changes.
“We look for evolution, not revolution,” said Mack said. “We’re not going to change it up just to change it up.”