Adult Webcam Company CamSoda Offers UCLA $205 Million to Replace Under Armour

Adult entertainment webcam company CamSoda has extended $205 million offer to partner with UCLA after Under Armour announced the termination of their deal.

The UCLA Bruins logo on shorts during NCAA Women's Basketball Tournament.

Image via Getty/Mitchell Layton

The UCLA Bruins logo on shorts during NCAA Women's Basketball Tournament.

Just days after news broke that Under Armour was backing out of its $280 million deal with UCLA, the adult entertainment webcam company CamSoda has extended a lucrative offer to partner with the school.  

Adult entertainment webcam company CamSoda is offering UCLA $205 million over 10 years to fill the void left by Under Armour.

It won’t be accepted, but that’s a hell of an offer.

— Darren Heitner (@DarrenHeitner) June 29, 2020

"In light of this, I'd like to formally extend a $205 million, 10-year contract offer to have CamSoda, a leading adult entertainment webcam company, to become the new official partner of UCLA Athletics," CamSoda Vice President Daryn Parker said in a statement. "With our passion for all sports, we would love nothing more than to become affiliated [with] UCLA, one of college sports blue blood programs." 

Under Armour released a statement Saturday announcing its decision to terminate the 15-year, $280 million contract with UCLA due to "paying for marketing benefits that we have not received for an extended period of time." 

Here’s ⁦@UnderArmour⁩’s statement on why it is terminating its partnership with #UCLA.

— Adam Rittenberg (@ESPNRittenberg) June 27, 2020

Forbesreports that shares of Under Armour fell by nearly 20 percent in February after the company projected sales would plummet by $50 million to $60 million next quarter due to the coronavirus. 

The Los Angeles Times outlines the terms of the deal, which stated that Under Armour agreed to give UCLA $15 million up front with an additional $11 million coming in every year for rights and marketing fees. UA would also supply the school with an average of $7.4 million worth of clothing, shoes, and equipment each year, and contributed $2 million over the course of eight years for athletic facility upgrades. 

UCLA reportedly hopes to keep its Under Armour deal intact, especially since the athletic department reported a near $19 million deficit last year, which will be covered by the school through an interest-bearing loan, perThe Mercury News.

Statement from #UCLA on ⁦@UnderArmour⁩ agreement.

— Adam Rittenberg (@ESPNRittenberg) June 27, 2020

All of this comes as UCLA athletics director Dan Guerrero is set to retire on July 1 after 18 years, leaving this entire mess for Martin Jarmond to clean up. 

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