Formula 1 is about to enter a new era.
As the curtain falls on the 2017 Formula 1 season with the Abu Dhabi Grand Prix this weekend, hype is already building for what's to come in 2018 – and F1 bosses have stoked the fire with the release of an all-new logo.
The redesign is the brand's first for 23 years and is inspired by the fans, with 14,000 supporters from seven countries giving feedback that shaped F1's new identity.
The genesis of the logo echoes the shape of a Formula 1 car: flat, low to the ground and with a suggestion of speed. It has a modern-retro feel that leans into the extreme and dynamic nature of the sport and is designed to work across a variety of platforms.
Leading the overhaul is Ellie Norman, the first ever Formula 1 Director of Marketing, and she says the redesign is the first step to making the sport accessible for new fans once again:
The new F1 season starts on March 25th 2018.
