Michael Jordan is perhaps the University of North Carolina’s most recognizable alum. He also happens to own one of the biggest sports merchandise companies in the world. With Jordan Brand starting to make noise in the football space, a partnership between the brand and UNC’s football program just makes sense.
North Carolina held a little ceremony celebrating the partnership during halftime of Saturday's excellent UNC-Duke men’s basketball game. (UNC won, 90-83.) During this ceremony, Jordan delivered a speech that got the internet spinning.
It was a normal, predictable speech until the very end, when MJ dropped this little gem: “The ceiling is the roof. Let’s make it happen. Let’s keep moving forward.”
To which people said: wait, what? The ceiling is the roof?
That’s right. The ceiling is the roof.
Social media lit up.
And, of course, the Crying Jordan meme had to make an appearance.
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