Real Madrid's kit for the new season is tailor made for champions.
Paying homage to the classic shirt from 1902, the new home kit is a slightly darker shade of white than in recent seasons. The kit also brings back the classic collar and is completed with the three adidas stripes in blue, one of the club's reference colours.
In another first, the club has replaced its traditional kit launch at the Santiago Bernabéu Stadium with a global social media launch involving some of the club’s biggest stars – realising the desire from Madrid fans all over the world to be part of their club’s kit launch.
Aimed at strengthening the connection among the club and its worldwide fan base, Marcelo, James Rodriguez, Bale, Benzema, Nacho and Zidane sent boxes of the new shirts to personalities in Australia, Japan, France, Spain, Brazil, the U.S. and Mexico. This included Madrid supporters, freestylers, musicians, actors and YouTubers from across the globe, who will be revealing the kit to their followers from today.
The away kit is a tribute to the dominant Real Madrid team of the 80s.
The 2016/17 away kit reflects on the club’s successful past and the values that have made it one of the world’s biggest clubs. The purple colour is a tribute to the years of the Quinta del Buitre – the name given to the core of the Madrid team, which dominated Spanish football in the 1980s.
The home and away kit will be available from July 2016 from the adidas website and selected retailers.