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It’s no secret that Kobe Bryant was the center of the social media world Wednesday night, with the Mamba’s final game even trumping the Golden State Warriors’ historic 73rd regular season victory. Now, thanks to data published by hookit.com, we can put exact numbers on just how many people were talking about Kobe.
Kobe gained 418,922 followers on Mamba Day – over 192,000 on Facebook, 163,000 on Twitter, and 63,000 on Instagram. At one point, he was mentioned 20,154 times in one minute. Lastly, there were 872,414 tweets mentioning Kobe’s final game, a narrow Lakers victory over the Jazz. Pretty crazy to consider.
Kobe has remained active on social media, too, both promoting the brands he endorses and sending out this heartfelt message:
Last night was the final chapter to an incredible story. I walk away at peace knowing my love for the game & this city will never be broken.— Kobe Bryant (@kobebryant) April 14, 2016
In total, he now has 9.26 million Twitter followers, and Hookit estimates his total social media audience to be 36.5 million. #mambatweets
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