PROMO: New Era Goes Reflective for the NFL Season’s 4th Quarter

New Era's On Field Reflective Collection is now available to NFL fans.

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Complex Original

Image via Complex Original

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There was just something about the sideline caps worn by NFL players on Thanksgiving Day that stood out. There was a special accent, a little extra shine—nothing too extreme, but most definitely noticeable. Of course, the savvy lid enthusiast immediately recognized those caps as featuring New Era’s reflective technology. The On Field Reflective Collection, which features these eye-catching accents, will be available for the players to wear on sidelines for the back half of the NFL season.

This twist on the traditional Sideline 59FIFTY cap worn by players throughout the NFL adds reflective material to the cap’s team logo, undervisor and button, and the league shield on the back. While this high-visibility material is on display any time you put on the cap, its reflective materials are best seen when exposed to a camera flash (time to start practicing for that perfect selfie). The best part of all is that the On Field Reflective Collection is available for purchase right now. It’s time to let your team love shine.

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