In an attempt to rebrand the school, UConn has unveiled a logo of the Jonathan Husky. According to UConn Today, this alteration provided the university with an opportunity to use “UCONN” as "the primary mark of the University in all signage, publications, advertising and marketing activities," as well as giving a new look husky that "is looking right through you and saying ‘Do not mess with me,'" as women's basketball coach Geno Auriemma puts it.  

Hit the thumbs to see the history of the Jonathan Husky over the years. Make sure you check out their first logo. It's, uh, sad? 

[via Eye on College Basketball]