Year: 2007
"Jay-Z Blue" Yukon Denali

Ever wonder why Hov went out of his way to announce his favorite color on Young Jeezy's "Go Crazy"? Ever the consummate businessman, Jigga never misses an opportunity to reference whatever new product he's about to reap millions off of at the time. In 2007, that deal was almost one of his biggest power moves ever: a GMC Yukon Denali offered in a limited edition royal blue paint job called "Jay-Z Blue."

For reasons unknown, the truck never made it past the showroom, but this wasn't the only time Jay tried to put the Roc brand on wheels. He was this close to partnering with Chrysler for a Jay-Z Jeep until restructuring within the company put the deal on ice. Expect him to try again.

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