The latest technology in print advertisments is something called CinePrint, and Lexus is using it in their latest ad for the 2013 ES 350 sedan. The ad, which can be found in the pages of this month's issue of Sports Illustrated, comes to life with the help of an iPad, (which actually makes it a little less impressive than you might have initially thought) it's wheels appearing to turn as fireworks go off and music plays. Check out the ad for yourself below:

Related: Test Drive: The 2013 Lexus ES 350 Breaks Free From Middle Management

[via Mashable]

Follow @ComplexRides