There's standing behind your product—and then there's doing what Rob Vito just did. Vito, the CEO of Unequal Technologies (peep his ridiculous photo in the thumbs), just guaranteed that Michael Vick will not get hurt this season thanks to the Unequal Kevlar vest that he'll be wearing to protect his ribs. Yes, guaranteed.

"I guarantee he will not get hurt," Vito said earlier today. "What Michael is wearing was born on the battlefield and forged on the gridiron."

Uhhhh….We realize that this is great publicity for Unequal. But, Vito does realize that Vick has only played 16 games in an NFL season one time during his…Oh, forget it. We can't wait to see how this plays out. Vick got hurt not once, but twice during the preseason this summer. And, this guy is guaranteeing he won't get injured again? Ha. We'll believe it when we see it.

RELATED: The 25 Freakiest Sports Injuries of All Time

[via ESPN]