29. "Maximum" Bob Lutz

Position: Advisor to GM and Lotus
Nationality: American
Twitter: He has not made the transition
Complex Says: GM can't get rid of Lutz, who is magically able to insert his opinion in that company under all circumstances. Lotus might be up for sale and actively considering moving away from its heritage and into one of the most overcrowded segments, but we have hope that Lutz can help keep Chapman's legacy alive.