There's the circular burnout, the abbreviated fist pump, or—if you want to get a little theatrical with it—Tony Stewart's fence-climb, fist-pump combo. But no NASCAR celebration can top the back flip. You can almost hear the sponsors gasp when the former Rookie of the Year, Carl Edwards, climbed to the top of his car to flip back down. Is he the originator? Nah: Tyler Walker, who's currently suspended for drug use, started doing it a decade ago—but he's never won a NASCAR race. That's why it was Edwards who Ford and Aflac tapped to back-flip in their commercials. You know how it goes: to the victor goes the spoils.