It's been a busy few months for Travis Scott as he prepares for the release of his next studio album, Utopia. In addition to that, the Houston rapper has also been hard at work with Jordan Brand on a brand new sneaker project, which he previewed at the 2023 Cannes Film Festival in May. Now, we're learning more about his upcoming Jordan silhouette.
Travis Scott has been spotted in at least two different versions of the shoe thus far, but the early rumors suggest that the final retail version has not yet been confirmed.
Some of the noticeable differences of the sneaker project include one pair featuring a strap at the forefoot, while the pair spotted at the Cannes Film Festival does not. Familiar Travis Scott details including the reverse Swoosh branding and "Cactus Jack" branding also appear on the shoe.
Not only is Travis Scott expected to release a new sneaker with Jordan Brand this year, but both entities also announced their multi-day "Road to Utopia" sweepstakes earlier this week, in which a lucky group of 23 pairs of people will win a trip to Egypt centered around the official launch of Travis' new album Utopia.
Per the early release info, the Travis Scott x Jordan Cut the Check sneaker will debut this holiday season, with additional colorways slated to release throughout 2024. Check back soon for official updates.
UPDATE (09/05/23): It turns out that Travis Scott's new Jordan Brand silhouette isn't called "Cut the Check" after all. In an exclusive interview with Complex, Jordan Brand's vice president, Reggie Saunders, confirmed that the brand has yet to officially land on a name for the silhouette.
"I'm not gonna say the name," Saunders said. "People keep throwing out a name, but that's not the name; we haven't even landed on one yet. It's a feeling. It's gonna be interesting what we come up with, because we've been throwing out all kinds of names. And then today, I got a text from a footwear guy saying, 'Hey, we need to talk about these three things, and that's one.'"
Travis' unnamed Jordan sneaker is rumored to arrive in stores this holiday season, but the release has not yet been announced.
UPDATE (02/05): After much anticipation, Travis Scott's new Jordan Brand, the Jumpman Jack, launched yesterday during his performance at the 2024 Grammy Awards. Jordan Brand also released a new video campaign featuring Travis in his new Jordan shoe, which appears below.
For those who missed out on the initial drop, Jordan Brand confirmed on Instagram that another drop is on its way. Check back soon for updates.
UPDATE (02/12): Travis Scott was spotted at Super Bowl LVIII this weekend wearing the Jumpman Jack in an unreleased red colorway, which was seen in the image above. There are no release details available for this pair at the time of writing, but we'll keep you updated if anything changes.