Jaylen Brown and his performance brand 741 are releasing a new colorway of his Rover hoops shoe this weekend.
Unlike the launch of the previous "Black Moon" and "Grey Nebula" styles, 741 has joined forces with Kicks Crew to become the brand's official retail partner, starting with the "White Noise" makeup launching on Saturday.
The upcoming colorway features a predominantly white knit upper paired with reflective domes placed throughout the sides. The speckled midsole is constructed of a responsive EVA foam, while a durable translucent outsole sits below.
"White Noise isn’t just sound; it’s a signal. It represents the static they try to bury you in when you’re doing something different, something futuristic," Brown said. "741 is built on space, science, and frequency. It’s numerology, it’s motion, it’s mindset. This colorway is for the thinkers, the disruptors, those tuned in to something deeper."
The "White Noise" 741 Rover releases on May 24 exclusively at Kickscrew.com at 11 a.m. ET for $200.