This Store Is Advertising the adidas Yeezy Boost 350 in the Most Unexpected Way

A boutique in Cleveland is taking an unexpected approach to the rollout of the adidas Yeezy Boost 350.

Not Available Lead
Complex Original

Image via Complex Original

Not Available Lead

It's once again #YeezySeason, which means boutiques across the country are getting ready to roll out the summer's most anticipated sneaker, the adidas Yeezy Boost 350, but one store in Cleveland is taking a different approach to the launch.

Taking inspiration from the visual's for "Runaway" from Kanye's 2010 album, My Beautiful Dark Twisted Fantasy, Xhibition has put together this clip of a ballerina doing her thing in the latest Yeezy Boosts. It's a way to call back to one of Kanye's most memorable songs and videos while moving into the present with his newest adidas silhouette. 

Although we're probably not going to wear our pairs this way, it's good to see that the Boost 350s can hold up with this kind of activity. Check out the clip below and head over to Xhibition's Instagram for some behind the scenes shots.

vimeo.com