Sneakers

This Is Proof That Nike's New Release Policy Actually Works

The Shoe Game tries out Nike's new limited release policy. Find out what they thought here.

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Complex Original

A few weeks back, Nike unveiled its latest measure in an ongoing effort to combat sneaker bots with a new raffle system for limited releases.

Originally piloted by Nike Chicago, the method has now been picked up by Nike Los Angeles and Nike Las Vegas as well. And while many 'heads struck out on Saturday's "Shattered Backboard" Air Jordan 1 release, The Shoe Game is reporting that it actually went much smoother than previous raffle methods.

In the clip below, they'll walk you through the entire experience from entering the raffle online to actually picking up the shoe in hand at Nike Las Vegas.

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