Kobe Bryant didn't just leave a mark on the NBA and the game of basketball—his "Mamba Day" sneakers broke a Nike record.
According to Nike employee Brian Strong, the "Mamba Day" Kobe 11 iD options experienced a 100 percent sell-through, making them the most successful NIKEiD product launch in the brand's history.
Furthermore, ESPN's Darren Rovell reports that the #MambaDay hashtag was used 2.1 million times on Wednesday, with over half of the tweets coming in between 6 p.m. and midnight PST.
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