Nike's Bespoke program at 21 Mercer in New York City (now called NikeLab) has been around since 2009, and over the course of its six year run, only the Air Force 1 Low has been available for customization. According to Mayor, that just changed.
The Nike Air Force 1 High and Air Max 1 models have just been added to the options. This is huge news, as it marks the first time that some of Nike's most important sneakers can be customized beyond the limits of NIKEiD.
If you're not familiar with the Bespoke program, it's Nike's ultra-exclusive customization suite that grants customers access to the brand's massive library of materials, colors, and technology. The possibilities are nearly limitless, and allow for levels of personalization that you won't find anywhere else.
If you've got $800+ to drop (and an invite), head over to NikeLab now and start cooking. Watch the rest of the video below.