Nike Celebrates Its Top-Rated Madden Players With Custom Cleats

Nike honors NFL stars Antonio Brown, Rob Gronkowski, and Luke Kuechly with custom cleats to celebrate the players' 99 overall ratings in the upcoming Madden '19 video game.

Madden x Nike '99 Club' Custom Cleats
Image via Nike
Madden x Nike '99 Club' Custom Cleats

The release of Madden NFL '19 is still a little over a month away, but football fans already have plenty to talk about after EA Sports announced seven players would boast the coveted 99 overall rating—the most in franchise history. Among them are three Swoosh representatives (Antonio Brown, Rob Gronkowski, and Luke Kuechly), and Nike is celebrating the digital achievement with custom cleats.

Each cleat uses a white base with gold plates and details and black Swooshes. Player names are printed across the lateral sides, along with imagery of each athlete's celebration pose. Elsewhere, each cleat includes personalized references such as A.B.'s "chest up eyes up prayed up" motto.

Don't count on these cleats releasing to the public, but Madden NFL '19 will release on all platforms on August 10.

Madden x Nike '99 Club' Custom Cleats With Packaging
Madden x Nike '99 Club' Custom Cleats for Gronk
Madden x Nike '99 Club' Custom Cleats for Antonio Brown
Madden x Nike '99 Club' Custom Cleats for Luke Kuechly

 

Latest in Sneakers