The Story Behind How the adidas Yeezy Boost Was Leaked

Ibn Jasper was recently interviewed by Bevel, where he broke down what happened on the night of the first Yeezy Boost picture leak.

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Complex Original

Image via Complex Original

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It all started innocently enough: A handful of quick camera phone shots to preview Kanye's new endeavor with adidas. In a few short months, the adidas Yeezy 750 Boost has become the biggest sneaker of 2015, demanding an average of nearly $2000 per eBay sale. Now, the man who provided the first glimpse, Kanye's longtime friend Ibn Jasper, has given a firsthand account at what went down.

Speaking with Bevel, Jasper remembers Kanye being in an unexpectedly laid back mood on the night the pics hit Instagram. "We were in the back of the car on the way to the Tidal release and Ye just casually told me to post a pic of the Boosts," he says.

It turns out the buzzed-about leak may have benefited Jasper even more than Kanye, at least in the short-term. "Those six photos got me an additional 30,000 followers in a couple of days. He had to have thought about the lift that posting the Boosts would give me. He just encouraged me to post. The media wants to make him this monster. They never focus on his charity," he explained. 

As much of a perfectionist as Ye and his DONDA camp are known to be, it's pretty surprising that the leak seems to have gone down without much planning involved.


[via Bevel]