Image via Complex Original
Like it or not, resellers are a part of this sneaker thing now. They may have have effed you over some new releases but reality is, you've probably purchased from someone other than an "authorized retailer" before. Hello, eBay. Whether you're the asshole taking half the Yeezy IIs from 21 Mercer, the boutique getting them through a bigger account, the kid trying to flip those pink Foams that just restocked, or just a sneakerhead that likes refreshing your collection on occasion, it pays to do business the right way. Check out 10 Ways To Re-Sell Sneakers Properly.
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Don't Ruin It For Everyone Else
If you're the dude walking out of the mall with stacks of sneakers while people are lined up waiting, karma will eventually catch up to you. And even if karma doesn't, those dudes in line will probably catch you in the parking lot. Get your beak wet, sure, but don't empty the whole damn pool.
Don't Hate On Your Customers
Yeah, you may not rock the same shit as the kids you're selling to. Which is a good thing, otherwise you might be, um, getting high on your own supply. If you're making fun of the customer, it's like biting the hand that feeds you. And Lord knows, Moms will slap the shit outta you like you were a toddler if that happens.
Take Different Forms of Payment
Cash is king, but profits are higher when your customer can throw that plastic towards a new pickup. If you're not meeting up in person, don't be afraid to take PayPal. It will give your customers the assurance that you're not just one of those scammers changing their Niketalk name every other month.
Switch It Up Sometimes
Don't get caught up with selling only Foams or only Js. The key to any business is the right product mix. Don't be afraid to test the waters in different styles and brands, you may not make a ton off of them but you may find a bigger customer base.
Be Patient Or You'll Never Succeed
Patience is a virtue, but man that shit sucks sometimes. When it comes to selling sneakers, you'll have to deal with some idiots, lowballers, lots of questions and probably a shitload more that is essentially just a waste of your time. Not to mention you might wind up sitting on some stock. If you don't have some patience, you'll never last long at flipping kicks, no matter how much we all wish "hurry the fuck up" was a virtue.
Keep Your Prices Reasonable
The game is too competitive to be charging outrageous prices. Sure, you can get top dollar for those Yeezy IIs and a few limited releases here and there but let's get real. There are more people buying sneakers now than ever before and there are more being made than ever before also. Keep your prices reasonable and you'll have repeat customers who are willing to pay your asking price on a regular basis. Make that loot on volume, not gouging.
Take Accurate Pictures
As a buyer, getting a pair of kicks that don't match the photos is aggravating. Don't be like that chubby chick with the cute face on match.com who only takes pics from one angle. Even when she lines up a date, it ain't gonna happen a second time. The same goes for resellers, especially if you're selling older, hard-to-find sneakers. Giving your customers an accurate idea of what they are buying is key.
Don't Say "Make Offers"
You have a price in mind that you want to sell for, everyone does, especially when you're in the business of flipping kicks. If you're reselling sneakers and complaining about lowballers all the time, it's your own damn fault if you say "make offers." The money you'd make off the occasional high roller is not worth the time you spend dealing with cheap asses. At least if you give a price, you can weed out a bunch of lowballers and save yourself some frustration.
Always Ship Double Boxed
Even if you're one of those dudes that swaps out your sneaker boxes for the clear plastic joints, nothing is more frustrating than a new pickup that shows up without being double boxed. Taping up the box as a seller ruins it for those 'heads that like to keep the original boxes the kicks came in. On top of that, many kicks have gone missing due to shipping in the original box. We're not saying anyone at your favorite shipping company is jackin' shit — well, actually yeah we are. That low-paying gig has its perks when the right size comes through, so as a seller, it's important to take care of your customer with a double box.
Buy Smart
Always remember, hype never dies but it can kill you. Word to Lil Wayne. Really though, if you're trying to flip kicks, be cautious when it comes to buying large quantities. Hype will make it seem like EVERYONE is ready to double up on that new drop but the last thing you want is to be stuck with a bunch of "Linsane" Air Force 1s when Jeremy Lin leaves NYC for Houston. Be prepared to hold onto those for a while.