Ronnie Fieg Spent $2 Million to Renovate Kith Brooklyn

Athlete money.

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Complex Original

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According to a recently published article on Business of Fashion, Ronnie Fieg spent $2 million to renovate his recently reopened Brooklyn store, which includes a cereal bar called Kith Treats and around 750 white cast Air Jordan IIs hanging from the ceiling. The interior was redesigned by architecture firm Snarkitecture, who also handled the redesign of his Manhattan store last year.

As far as the state of Kith's business goes, Fieg told the publication that the business has grown 300% since last year but declined to give specific figures.

He also revealed that 60% of the store's business is done at the retail level as opposed to online, and that he plans to branch out into womenswear, which makes sense given that he's opening a women's store in December.