Take An Exclusive Tour of the "Trap House" Concepts Built for its Latest ASICS Collab

Concepts transformed its New York store into a "trap house" for its latest ASICS release.

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Complex Original

Image via Complex Original

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We gave you a heads up about the New England retailer's latest ASICS collaboration on its Gel Lyte V runner just the other day, but here's an exclusive look at what to expect from its New York location when 'heads try to cop the sneakers tonight. Concepts took the "8-Ball" theme inspired by Beantown drug dealer George Jung to the next level by transforming its New York outpost into a bona fide "trap house." Complex got an exclusive tour before the drop and chopped it up with the guys at Concepts to see what went in to building the bando. Watch the video above to find out what to expect as the sneakers are set to release at both locations tonight at 6 p.m. EST and 7 p.m. online.




[Images via Concepts]


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