Have you ever wondered what sneakers a global sportswear brand like Adidas keeps in their archives in their headquarters? Well, look no further, as the brand peels back the curtains in the latest episode of What's In The Back?
Complex Sneakers' What's In The Back? is a series that gives fans a behind-the-scenes look at what rare sneakers and artifacts are being stored in the back of your favorite sneaker boutiques.
For this special episode, Adidas gives Complex an exclusive tour of its company's expansive archive in its Germany headquarters, housing artifacts dating all the way back to the inception of the brand in 1949. This includes products tied to iconic athletes like Kareem Abdul-Jabbar, Stan Smith, and Lionel Messi, alongside its creative partners like Pharrell Williams and Jeremy Scott. It's worth mentioning that the space is continuously being updated with new artifacts that continue to build on the legacy of the Three Stripes.
Check out the latest episode of Complex's What's In The Back? in its entirety above.
