First reported by New York Times editor Josh Crutchmer, Skechers has taken an ad out in Sunday's edition of the paper, in which it takes a direct shot at the incident. A non-branded version of Williamson's destroyed PG 2.5s is depicted in the ad, beneath the phrase "Just Blew It" – a play on Nike's trademarked slogan. The ad concludes with Skechers' logo and the statement, "We won't split on you."
i usually wouldn’t implore you to buy the paper for an ad, but you’ll never see shade like [squints] skechers is throwing at nike on page 3 of tomorrow’s nyt sports section again pic.twitter.com/wu9tQGacrf
The ad is also being ran in publications such as USA Today, the Wall Street Journal and sponsored posts on Instagram.
USA Today ad. Well played Skechers. pic.twitter.com/353tLvBgft
Skechers and Nike have been at odds for several years, mostly due to various infringement lawsuits. While Skechers currently markets performance sneakers, it does not have a sneaker officially being worn at the pro or collegiate level.