by Brandon Richard
Buy Now: Nike
Sneakerheads were stunned when Drake's "OVO" Air Jordan 10 set released at his brand's pop-up shop in LA back in April. That appeared to be the one and only crack at the ultra-rare collab, but it turns out that may not be the case.
In recent weeks, early sneaker leakers have been sharing a growing amount of "OVO" 10 photos with no additional information. Then, earlier today, J23app dropped this bombshell — a limited run of both the black and white-based colorways will hit retail later this year.
BRUH OVO 10's really releasing later this year. White and Black pairs. Limited.
— J23 iPhone App (@J23app) June 19, 2015
The sneaker release date for the white-based "OVO" Air Jordan 10 is set for Saturday, September 12 at select Jordan retailers.
Air Jordan 10 "OVO"
Release Date: 09/12/15
Color: Summit White/Metallic Gold-White
Style #: 819955-100
UPDATE 9/3: The good news is that Footaction will be one of the retailers receiving the "OVO" Air Jordan 10. The bad news is that only four of its locations will carry it. According to the retailer's launch locator, North Riverside Park Mall (IL), Woodfield Mall (IL), 34th Street (NYC) and Miracle Mile (NV) will release the highly coveted retro through a sweepstakes procedure. Contact your nearest location for more details.
North Riverside Mall
7501 W. Cermak Road
North Riverside, IL 60546
E317A Woodfield Mall
Schaumburg, IL 60173
225 West 34th Street
New York, NY 10001
3663 Las Vegas Blvd. South
Las Vegas, NV 89109
UPDATE 7/31: Another set of official photos, including the packaging, courtesy of October's Very Own.
UPDATE 7/30: Likely in response to the rumor that made rounds earlier today, Jordan Brand has announced that the "OVO" Air Jordan 10 will officially launch on Saturday, September 12.
UPDATE 7/30: The Air Jordan 10 "OVO" release date might be happening this weekend, per baltsneakershow. He shows a product sheet with an Aug. 1 date for the shoes, which is likely just a placeholder meaning they'll release sometime in August. However, Drake's OVO Fest is happening in Toronto this weekend, so a release for Aug. 1 is very possible. Posters have already been spotted depicting the shoes, and the images are already loaded on Nike's server for a release.
UPDATE 7/24: While an official date still hasn't been announced, official images of Drake's white-based "OVO" Air Jordan 10 are on Nike's server. That means a release is imminent. Take in the photos below and keep it locked for a date.
UPDATE 7/17: An image of the retail packaging for the "OVO" Jordan 10s via thekid_dex. The box tag reveals that the sneaker will sell for $225.
UPDATE 7/10: Images of the white/gold "OVO" Air Jordan 10 from the upcoming retail release, which appears to keep things in line with the original PE pair in terms of design.