Reebok and Allen Iverson are making it easier for the students of Bethel high school, AI's alma mater, to apply for college. Today, the brand announced that it will be covering all the college application expenses for the school's current rising senior class—over 400 students.
The announcement is centered around the release of Reebok's "Origins" pack that pays homage to Iverson's journey from high school to college, both places that helped put him on the path to icon status in both sport and culture. The pack features two of his signature basketball sneakers in the Answer V and Question Mid, with the first sneaker donning a dark green, gold, and black color palette inspired by Bethel high school's team colors, while the latter sports a navy blue and grey blocking paying homage to his college alma mater, Georgetown University.
“Nothing should limit you from applying to any school you want to consider,” said Iverson. “By working with Reebok to cover the application costs of rising seniors at Bethel High, I want the next generation of game-changers to see college as a route to success, whether they want to be an artist or a doctor.”
Bethel High isn't the only school benefiting from this news. In addition, Reebok is giving select students nationwide the same opportunity to have their college application fees covered. Starting today, seniors in high school will be able to apply at Reebok.com by submitting 200 words regarding how the coverage of their college applications will enable them to reach their full potential.